The updated FT.com will also feature a top-10 ‘must-read’ story list, a reformatted search menu, portfolio trackers and advanced alert products.
According to the Financial Times, the design exemplifies the newspaper’s brand image with pink pages and a simplified interface. The complete redesign will continue to be rolled out into 2009 and is part of the brand’s wider strategy to overhaul its digital offerings.
According to the Financial Times, the design exemplifies the newspaper’s brand image with pink pages and a simplified interface. The complete redesign will continue to be rolled out into 2009 and is part of the brand’s wider strategy to overhaul its digital offerings.
The Financial Times said it will launch additional products and features over the next six months.
Lionel Barber, editor of the Financial Times, said the digital push underlines the paper’s dedication to keeping up with the news industry’s changing environment.
“FT.com allows us to reach an even wider global audience and is an increasingly powerful channel that offers our readers a new expression of FT journalism,” he said in a release. “The new design and improvements to FT.com further strengthen our position as a modern news organisation.”
FT.com, which claims 800,000 registered users, also launched its digital Alphaville Long Room last week in an effort to jumpstart online discussion from professional readers.
