Caspar Schlickum, formerly regional head of Wunderman, will be leading Accenture Interactive Operations, the company's marketing managed services arm, in APAC as MD, the latter company has announced.
Based in Singapore, Schlickum was from July 2016 until January the APAC CEO of Wunderman and also EMEA CEO and co-founder of Xaxis, WPP’s data-driven media business. Prior to WPP, he worked in Deutsche Bank’s investment banking division.
“Caspar’s appointment gives clients a trusted partner to deliver on their growth agenda by leveraging opportunities in the region," Nikki Mendonça, global president of Accenture Interactive Operations, said in a release. “With analytics, automation and applied intelligence as the new competitive advantage, we can now activate a cost-effective hub-and-spoke marketing operating model for the world’s most notable brands.”
Schlickum said Accenture has the expertise and relationships across operations, technology and experience design to help clients achieve their objective, and he looks forward to helping clients deploy solutions that "reinvent the legacy marketing supply chain".