The test drive initiative, featuring the Mondeo, Fiesta and Maverick brands, leverages sporting events such as the Olympics, while playing up Mondeo's status as a top-selling car in the two litre segment for three consecutive months after its February debut.
Industry analysts peg Mondeo's sales at 20,000 units since its launch.
Mondeo's success has been attributed to its competitive pricing and product strategy.
Running until the end of this month, 'Go for Gold' is available at nationwide Ford dealerships.
The programme is linked to a database building drive, with Ford providing a golden Mondeo model to customers who fill out a questionnaire.
