FOCUS - 2000 REVIEW: TBWA sees 12 per cent growth across A-P region, ahead of target

2000 had been a good year for TBWA agencies around the region. Across the region as a whole, we have experienced a 12 per cent income growth with all of our offices showing significant improvement over 1999 - even beleaguered Indonesia has grown ahead of the targets that were set for the year. Of particular note has been our performance in Australia where we have dominated the new business league table through the year. From Melbourne, we launched the GST campaign and managed to convince a skeptical Australia that a sales tax was not such a bad thing while in Sydney we finished the year with the win of the St George Bank. In Korea and Singapore, we had significant new business wins from Samsung and DBS Bank respectively. In Thailand, our retail capability was considerably enhanced by the 7 Eleven win and across the region as a whole, we started working with fantastic drinks brand such as Chivas Regal and Martell. The great relief about these wins was that they came from 'traditional' advertising sectors rather than placing too great a reliance on dotcom categories to fund short-term growth. Of particular importance to the TBWA Group in the region as a whole has been the development of our through-the-line company, Tequila. From our key office in Singapore, Tequila has now managed to develop a regional network that enables us to work with clients in all of our key markets, including Tokyo and Seoul. On the back of this we have also continued to make significant progress in the development of our digital/interactive companies and now work for a number of large companies across the region including major telecommunication groups. So, our key achievement this year has really been our ability to offer our clients a truly integrated communications service, for the first time, in the Asia-Pacific region. Even in China, we have had notable success in the development of this aspect of our business offering, which has greatly enhanced our traditional, above-the-line advertising capability. There are still two or three key markets where we do not have TBWA offices. One of these, the Philippines, will however be up and running by early this year.

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