FOCUS: 2000 REVIEW: OMD sees 2000 as critical year

2000 was a critical year for us. Optimum Media Direction was launched around the Asia-Pacific region in 1998 and 1999 so 2000 was the year that we were expecting to mature into a real media network. We have come through that process extremely well, ending the past year significantly ahead of budget and have won over USdollars 130 million in new business both with the three Omnicom agency networks and independently. Perhaps more importantly, at our recent management meeting in Kuala Lumpur, OMD Asia-Pacific really had the look and feel of a true network. We have come a long way in the last few years! The OMD Asia research programme also made significant progress this year. We expanded Optimum Impression, our pioneering print survey, into Singapore, Malaysia and Thailand in addition to the original markets of Hong Kong and China. Web Direction, our Internet usage survey, was rolled out into Thailand and Malaysia. We continued our involvement in the highly successful New GenerAsians survey and laid the groundwork for our biggest ever project ROAR, which will be launched early this year. In another critical area, we continued to put as much emphasis as we can on creative use of media. I believe that this will increasingly be an area that clients will use to compare one media specialist with another. We followed up the work that we did last year for Virgin Atlantic and Sunday, most noticeably with some great ideas for McDonald's and Sunday's sponsorship of Saltimbanco. I would expect almost everyone to have had a strong year in the Year 2000. Asian markets have been recovering aggressively and the dotcom windfall must have brought better results universally.

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