Following recent expansion into Vietnam, Thailand-based event agency Events Travel Asia (ETA), is set to launch a new boutique arm focused on experiential events.
ETA founder and CEO, Max Boontawee Jantasuwan, announced the launch of Journey To Asia by Events Travel Asia Group alongside his current ETA business partner, Jeff Fongmool.
“We are humbled that ETA achieved rapid growth since starting in 2013. Although we are known for managing large and mega inbound and outbound meetings and incentives across all our offices, we do not take our humble beginnings for granted," Jantasuwan said.
After rapid business expansion, Jantasuwan said he and Fongmool decided that setting up a dedicated, boutique agency was the best way to manage growth, while retaining the agency's 'creative DNA'.
Jeff Fongmool will take the helm of Journey To Asia as managing director, focusing on meeting and incentive events of less than 70 attendees. Fongmool said the experiential agency will tap into the strong operational capabilities of Events Travel Asia Group.
“Working with Max over the past few years has formed a perfect Yin-Yang partnership that allows us to use our combined strengths to divide and conquer the ever-changing business conditions our industry faces.
"There's never a dull moment in Asia and despite the ease of accessing information online, our customers still rely on us to create memorable experiences. We give customers a real sense of security that empowers them to focus on their event objectives," he added.
Journey To Asia is set to welcome its first client group for a three-day experience into Thailand in January 2018.