Campaign Asia-Pacific has announced the shortlist for the 2020 Event Marketing Awards.
Now in their fourth year, the awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific. The shortlist includes the hopefuls for the Experiential Marketing Agency of the Year title, as well as 25 campaign categories, two people/team categories and a supplier category.
Details on the winner announcement will be confirmed soon. The originally scheduled awards event has been cancelled, for obvious reasons.
| GRAND PRIX | ||
| Category | Agency | Market |
| Experiential Marketing Agency of the Year | INVNT | Australia |
| Activation Group | China | |
| AUDITOIRE Asia | China | |
| CAMPAIGN CATEGORIES | ||||
| Category | Campaign | Agency/Company | Client | Market |
| Best Brand Activation | Welcome to New Volkswagen | AUDITOIRE Asia | Volkswagen Group | China |
| Chengdu IFS “Discover Himalaya”–opening untapped Tibet market | Chengdu International Finance Square | Chengdu International Finance Square | China | |
| Live Out Your Dreams with Ubisoft at ChinaJoy | Freeman | Ubisoft China | China | |
| VOLKSWAGEN ARTEON TOUR 2019 | SMS GROUP | Audi Volkswagen Korea Ltd. | South Korea | |
| MERCEDES-BENZ BAM FESTIVAL 2019 | SMS GROUP | Mercedes-Benz Hong Kong Limited | Hong Kong SAR | |
| Chongqing IFS “Live Pop x Züny”–engaging, immersive, transformative | WHARF CHINA ESTATES LIMITED, Chongqing IFS | WHARF CHINA ESTATES LIMITED, Chongqing IFS | China | |
| Best Brand Experience - B2B | Yahoo Lab Future Marketing Hub | Dentsu One Taipei | Yahoo Taiwan | Taiwan |
| Google Developer Days China 2019 | Freeman | Google China | China | |
| #Launch2020 | Hogarth | Twitter Asia Pacific | Singapore | |
| Xerocon Brisbane 2019 | INVNT | Xero | Australia | |
| SAP Cloud Forum | JUXT Marketing Services | SAP China | China | |
| Best Brand Experience - B2C | Chengdu IFS "Hexatron"-China's first Audio-Light Experience Platform | Chengdu International Finance Square | Chengdu International Finance Square | China |
| Lexus 2019 Molecular Gastronomy Event | PER-FECTIV Vietnam | Toyota Vietnam | Vietnam | |
| VOLKSWAGEN ARTEON TOUR 2019 | SMS GROUP | Audi Volkswagen Korea Ltd. | South Korea | |
| MERCEDES-BENZ BAM FESTIVAL 2019 | SMS GROUP | Mercedes-Benz Hong Kong Limited | Hong Kong SAR | |
| Chongqing IFS “Love . Found”–building iconic landmark | WHARF CHINA ESTATES LIMITED, Chongqing IFS | WHARF CHINA ESTATES LIMITED, Chongqing IFS | China | |
| Best Business Solution | Google Shopping Warehouse, 2019 | Communique Marketing Solutions Pvt. Ltd. | Google India Pvt. Ltd. | India |
| Yahoo Lab Future Marketing Hub | Dentsu One Taipei | Yahoo Taiwan | Taiwan | |
| FWD x The World of Studio Ghibli’s Animation | MSL Group | FWD Life Insurance Company (Bermuda) Limited | Hong Kong SAR | |
| VOLKSWAGEN ARTEON TOUR 2019 | SMS GROUP | Audi Volkswagen Korea Ltd. | South Korea | |
| MERCEDES-BENZ BAM FESTIVAL 2019 | SMS GROUP | Mercedes-Benz Hong Kong Limited | Hong Kong SAR | |
| Best Corporate Event | Alibaba 20th Anniversary Party | Activation Group | Alibaba | China |
| Google Developer Days China 2019 | Freeman | Google China | China | |
| Go Beyond 2019 GM Summit & BMSC Conference | George P. Johnson Singapore | Marriott International | Singapore | |
| SAP Cloud Forum | JUXT Marketing Services | SAP China | China | |
| NU SKIN LIVE | SMS GROUP | NU SKIN (CHINA) DAILY-USE & HEALTH PRODUCTS., LTD. | China | |
| Welcome to New Volkswagen Brand Experience | VOK DAMS China | Volkswagen Brand China | China | |
| Best Creative Idea | Half piano | Beijing Creative & Interactive Digital Technology Company Limited | Huawei Device Co., Ltd | China |
| #Launch2020 | Geometry | Twitter Asia Pacific | Singapore | |
| MERCEDES-BENZ BAM FESTIVAL 2019 | SMS GROUP | Mercedes-Benz Hong Kong Limited | Hong Kong SAR | |
| PORSCHE TAIWAN SPORTSCAR TOGETHER DAY | SMS GROUP | Porsche Taiwan Motors Ltd. | Taiwan | |
| Welcome to New Volkswagen Brand Experience | VOK DAMS China | Volkswagen Brand China | China | |
| Best Digital Experience | Tom Ford X Tmall Campaign | Activation Group | Tom Ford | China |
| Google Developer Days China 2019 | Freeman | Google China | China | |
| ICONIQ Muse at Auto Shanghai 2019 | Freeman China | ICONIQ MOTORS | China | |
| Digital Experiential Station | JCDecaux Transport | JCDecaux Transport | Hong Kong SAR | |
| 2019 Verizon Media Summit | Verizon Media | Verizon Media | Taiwan | |
| Best Experiential Marketing | Half piano | Beijing Creative & Interactive Digital Technology Company Limited | Huawei Device Co., Ltd | China |
| Dom Pérignon Plénitude 2 China Launch | RF. Thunder (Shanghai) | Moët Hennessy Diageo（China） | China | |
| Tiffany & Co. Vision & Virtuosity Exhibition | Activation Group | Tiffany & Co. | China | |
| Lexus 2019 Molecular Gastronomy Event | PER-FECTIV Vietnam | Toyota Vietnam | Vietnam | |
| Welcome to New Volkswagen | AUDITOIRE Asia | Volkswagen Group | China | |
| Best Game Changer | ICONIQ Muse at Auto Shanghai 2019 | Freeman China | ICONIQ MOTORS | China |
| 100 Years of Hospitality with Hilton | RICE Communications | Hilton APAC | Singapore | |
| PORSCHE TAIWAN SPORTSCAR TOGETHER DAY | SMS GROUP | Porsche Taiwan Motors Ltd. | Taiwan | |
| Welcome to New Volkswagen Brand Experience | VOK DAMS China | Volkswagen Brand China | China | |
| Technology Enhanced, AI Powered Event Amplification | Zenith Taiwan | The Macallan Taiwan | Taiwan | |
| Best Incentive | Lenovo AP President’s Club 2019 Fiji | cievents | Lenovo | Fiji |
| Life Goals 2.0 | Laqshya Live Experiences | ICICI Prudential Life Insurance | India | |
| VNG 15 Keep Dreaming | PER-FECTIV Vietnam | VNG Corporation | Vietnam | |
| NU SKIN LIVE | SMS GROUP | NU SKIN (CHINA) DAILY-USE & HEALTH PRODUCTS., LTD. | China | |
| Verizon Media 2019 Reseller Incentive Trip | Verizon Media | Verizon Media | Taiwan | |
| Best Integrated Marketing | Nobody Does Rugby Sevens Like Hong Kong | LEO BURNETT LTD, Publicis Groupe | Cathay Pacific Airways | Hong Kong SAR |
| FWD x The World of Studio Ghibli’s Animation | MSL Group | FWD Life Insurance Company (Bermuda) Limited, Sun Entertainment, William Chan Design | Hong Kong SAR | |
| #NyalakanIndonesia (light up Indonesia) | N/A | OCBC NISP | Indonesia | |
| Sands Macao Fashion Week 2019 | Sands China Limited | Venetian Cotai Limited | Macau | |
| Extraordinary Me Extraordinary Team Hiring & Communication Campaign | The Hong Kong Jockey Club | The Hong Kong Jockey Club | Hong Kong SAR | |
| Best Launch | Welcome to New Volkswagen | AUDITOIRE Asia | Volkswagen Group | China |
| OnePlus 7T & OnePlus TV Launch | Shobiz Experiential Communications Pvt Ltd | OnePlus | India | |
| Vivo V15 Launch | Shobiz Experiential Communications Pvt Ltd | Vivo | India | |
| MERCEDES-BENZ BAM FESTIVAL 2019 | SMS GROUP | Mercedes-Benz Hong Kong Limited | Hong Kong SAR | |
| MG LIVE | SMS GROUP | SAIC Motor Corporation Limited | China | |
| Best Live Event | G-Star RAW 30th Anniversary Celebration | AUDITOIRE Asia | G-Star RAW | China |
| CHEMIST WAREHOUSEXMAS PARTY Melbourne LET’SPARTY | SOLUTION ENTERTAINMENT | CW RETAIL | Australia | |
| H&M TMALL Super Brand Day 2019 | TWIST | H&M | China | |
| adidas Sports Base 2019 | Uniplan | adidas | Hong Kong SAR | |
| 2019 Verizon Media Summit | Verizon Media | Verizon Media | Taiwan | |
| Best Media Event | Welcome to New Volkswagen | AUDITOIRE Asia | Volkswagen Group | China |
| Audi AI:ME Concept Car World Premiere 2019 | Freeman China | Audi China | China | |
| MG LIVE | SMS GROUP | SAIC Motor Corporation Limited | China | |
| Welcome to New Volkswagen Brand Experience | VOK DAMS China | Volkswagen Brand China | China | |
| Best Outdoor Event | #COKEFEST 2.0 | Activemedia | Coca-Cola Pakistan | Pakistan |
| PORSCHE TAIWAN SPORTSCAR TOGETHER DAY | SMS GROUP | Porsche Taiwan Motors Ltd. | Taiwan | |
| VOLKSWAGEN THE T-CROSS TAIWAN LAUNCH | SMS GROUP | Audi Volkswagen Taiwan Co., Ltd. | Taiwan | |
| MERCEDES-BENZ BAM FESTIVAL 2019 | SMS GROUP | Mercedes-Benz Hong Kong Limited | Hong Kong SAR | |
| adidas Sports Base 2019 | Uniplan | adidas HONG KONG | Hong Kong SAR | |
| Best Production | adidas 20Q3 Trade Meeting | amc asia! | adidas | China |
| Polestar 2 China Launch | AUDITOIRE Asia | POLESTAR | China | |
| KCP Reigniting the Collective Memory of HK Movies | Betake Marketing (HK) Limited | Good Focus Holdings Limited | Hong Kong SAR | |
| #Launch2020 | Geometry | Twitter Asia Pacific | Singapore | |
| Lok Fu Place - “Pocky Christmas Studio” | Link Asset Management Limited | Link Asset Management Limited | Hong Kong SAR | |
| Best PR Stunt | Lok Fu Place - “Pocky Christmas Studio” | Link Asset Management Limited | Link Asset Management Limited | Hong Kong SAR |
| Link's Fresh Markets x SANRIO CHARACTERS Campaign | Link Asset Management Limited | Link Asset Management Limited | Hong Kong SAR | |
| FWD x The World of Studio Ghibli’s Animation | MSL Group | FWD Life Insurance Company (Bermuda) Limited, Sun Entertainment, William Chan Design | Hong Kong SAR | |
| Nyalakan Indonesia | N/A | OCBC NISP | Indonesia | |
| PORSCHE TAIWAN SPORTSCAR TOGETHER DAY | SMS GROUP | Porsche Taiwan Motors Ltd. | Taiwan | |
| Best Public Event | #COKEFEST 2.0 | Activemedia | Coca-Cola Pakistan | Pakistan |
| Hennessy Declassified 2019 Hangzhou | AUDITOIRE Asia | Moët Hennessy Diageo | China | |
| KCP Reigniting the Collective Memory of HK Movies | Betake Marketing (HK) Limited | Good Focus Holdings Limited | Hong Kong SAR | |
| MERCEDES-BENZ BAM FESTIVAL 2019 | SMS GROUP | Mercedes-Benz Hong Kong Limited | Hong Kong SAR | |
| Timeless Machine, Porsche 911 Legends Exhibition | VOK DAMS China | PORSCHE (China) Motors Limited | China | |
| Best Retail / Mall Event | Chengdu IFS "Hexatron"-China's first Audio-Light Experience Platform | Chengdu International Finance Square (Chengdu IFS) | Chengdu International Finance Square (Chengdu IFS) | China |
| Lok Fu Place Oh!ympics | Link Asset Management Limited | Link Asset Management Limited | Hong Kong SAR | |
| Kiehl's Malaysia Nature's Playground | L'OREAL MALAYSIA SDN. BHD | L'OREAL MALAYSIA SDN. BHD | Malaysia | |
| Chongqing IFS “Love . Found”–building iconic landmark | WHARF CHINA ESTATES LIMITED, Chongqing IFS | WHARF CHINA ESTATES LIMITED, Chongqing IFS | China | |
| Chongqing IFS “Live Pop x Züny”–engaging, immersive, transformative | WHARF CHINA ESTATES LIMITED, Chongqing IFS | WHARF CHINA ESTATES LIMITED, Chongqing IFS | China | |
| Best Sponsorship | The Lion King Musical - Presented by AIA | Agenda Consulting | AIA Group | Hong Kong SAR |
| Nobody Does Rugby Sevens Like Hong Kong | Luminous MSLGroup Hong Kong, Publicis Groupe | Cathay Pacific Airways | Hong Kong SAR | |
| FWD North Pole Marathon 2019 | MSL Group | FWD Life Insurance Company (Bermuda) Limited | Hong Kong SAR | |
| FWD x The World of Studio Ghibli’s Animation | MSL Group | FWD Life Insurance Company (Bermuda) Limited | Hong Kong SAR | |
| Visa Taiwan_2019 eSports sponsorship Campaign | Visa Taiwan | Visa Taiwan | Taiwan | |
| Best Sports Event | vivo ChinaJoy 2019 | Freeman | vivo Communication Technology Co. Ltd. | China |
| PVP Esports @ Singapore Comic Con | Singtel International Group | Singtel International Group | Singapore | |
| League of Legends Pro League (LPL) Spring Finals | Uniplan | TJ Sports | China | |
| adidas Sports Base 2019 | Uniplan | adidas HONG KONG | Hong Kong SAR | |
| LPL 8th Anniversary & Summer Finals | Uniplan | TJ Sports | China | |
| Best Sustainability Award | Kiehl's Made Better Exhibition | Activation Group | Kiehl's | China |
| Cargill & Heifer International - Hatching Hope Cambodia | BI Worldwide Singapore | Cargill and Heifer International | Singapore | |
| IBM Cloud Innovation Exchange | George. P. Johnson Australia | IBM | Australia | |
| TEDxSydney 2019 | INVNT | TEDxSydney | Australia | |
| Best Trade Show / Exhibition / Conference | Tiffany & Co. Vision & Virtuosity Exhibition | Activation Group | Tiffany & Co. | China |
| Live Out Your Dreams with Ubisoft at ChinaJoy | Freeman | Ubisoft China | China | |
| Google Developer Days China 2019 | Freeman | Google China | China | |
| Google for Indonesia | MCI Group Asia Pacific | Google Indonesia | Indonesia | |
| Timeless Machine, Porsche 911 Legends Exhibition | VOK DAMS China | PORSCHE (China) Motors Limited | China | |
| Best Use of Influencer | vivo X27: Experience the Beauty | Freeman China | vivo Communication Technology Co. Ltd | China |
| FWD North Pole Marathon 2019 | MSL Group | FWD Life Insurance Company (Bermuda) Limited | Hong Kong SAR | |
| Nyalakan Indonesia | N/A | OCBC NISP | Indonesia | |
| PVP Esports @ Singapore Comic Con | Singtel International Group | Singtel International Group | Singapore | |
| AI Powered & Data Driven Influencer Management | Zenith Media Taiwan | The Macallan Taiwan | Taiwan | |
| Best Use of Technology | Magic Wonderland | More Than Media Outdoor (Project Managment) Limited | Wharf China Estates Limited | China |
| PetExpo 2019 | MP International Pte Ltd | MP International Pte Ltd | Singapore | |
| Lear Customer Experience Center | Pico | Lear | China | |
| Verizon Media XR Live Show | Verizon Media | Verizon Media | Taiwan | |
| Technology Enhanced, AI Powered Event Amplification | Zenith Taiwan | The Macallan Taiwan | Taiwan | |
| SUPPLIERS CATEGORY | ||||
| Category | Campaign | Company | Client | Market |
| Best Event Production | Google Shopping Warehouse, 2019 | Communique Marketing Solutions Pvt. Ltd. | Google India Pvt. Ltd. | India |
| JCB EXCON 2019 | MOMENTUM INDIA | JCB | India | |
| PEOPLE CATEGORIES | |||
| Category | Nominee | Agency/Company | Market |
| Event Person/Team of the Year | Business Transformation Team | Publicis Media | Taiwan |
| Delon Price | Belle Laide Events | Australia | |
| Google Cloud Summit Team | George P. Johnson, Singapore | Singapore | |
| INVNT | INVNT | Australia | |
| Phyllis Chan | CNBC International | Singapore | |
| Agency Head of the Year | Anna Patterson | George P. Johnson Singapore | Singapore |
| Antoine GOUIN | AUDITOIRE Asia | China | |
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