Eu Yan Sang taps DDB as creative AOR

SINGAPORE - Eu Yan Sang (EYS) has awarded its first regional AOR to DDB Singapore, following a pitch against TBWA, Euro RSCG and Publicis.

by | 12/04/2006

The fight for the traditional Chinese medicine brand's creative account began in October (Media, 27 October).

While the client was unavailable for comment, DDB president and CEO David Tang said his agency would create the corporate branding and advertising for Eu Yan Sang's core markets, including Hong Kong, Singapore and Malaysia.

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