Metrobus, with a fleet of one thousand buses, is a new service in Bangkok's burgeoning transport industry and E&P Associates were brought in to create the branding for its bus information and entertainment service.
Owned by the Premier Group, a long-standing trading and property-investment company, Metrobus intends to be Bangkok’s largest private operator of bus transportation.
Owned by the Premier Group, a long-standing trading and property-investment company, Metrobus intends to be Bangkok’s largest private operator of bus transportation.
Targeting some 300,000 passengers in transit daily, the brand and the fleet will go into action in April 2009.
Rob Machin, creative director at E&P Associates, said: “We worked very closely with the local strategic and creative agency Brand Connections, to ensure there was maximum cultural integration as well as technical continuity with locally produced programme promotions”.
Narumon Boontawekit, managing partner of Brand Connections Bangkok, said: “The brand work that E&P Associates have created truly captures the emotive ideas and subtle visuals that appeal to Bangkok residents. This, combined with the international quality look and feel, sets a new standard for Thailand’s media arena”.
E&P Associates has also appointed its former Asia executive Debbie Lee from Green Worldwide, who is based in Singapore, to be its business representative across the region.
