Dec 17, 2004

Discovery leads Asia's PAX pack

Not all of PAX's results are statistically significant, but give it a year and they may become so.

Discovery Channel is strengthening its lead over CNN and all the other pan-regional TV channels as the clear favourite among Asia's elite, according to the latest results of the rolling quarterly PAX survey from Synovate. Senior business people and big-spending consumers have consistently rated Discovery the most-watched of the international channels, but the gap is getting wider. Across all 11 markets covered by the survey for the TV portion, 21.9 per cent of people said they...

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