Staff Reporters
May 25, 2020

Digitas loses a leader, but not its edge

AGENCY REPORT CARD: See Digitas' overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Digitas loses a leader, but not its edge

Although it started the year with a leadership change, Digitas didn't seem to miss a step in 2019. Styling itself as an agency that connects data, media and creativity, the network continued to play a key role in securing new business for Publicis Groupe while expanding into new APAC markets. However, the agency admits it's still working to crack the formula for data-led creativity that wins wider recognition.

How did Digitas respond to the challenges it faced in APAC in 2019?

Check out Digitas' Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

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