Publicis One today announced that the Publicis Groupe network has launched digital agency Digitas in Malaysia.
Based in Kuala Lumpur, Digitas Malaysia has a 20-strong team that will advise Malaysian brands on all aspects of digital marketing, including data, creative, strategy, media and technology. The new unit will be led by Randolph Tan, Publicis One growth officer in charge of Digitas Malaysia, who has more than a decade of industry and technology experience.
As well as serving clients across the Publicis One Malaysia network, Digitas will work for existing agency clients including Samsung, Nestle, Telekom Malaysia, Mini Cooper, TM One and Universiti Tenaga Nasional.
Tan will report into Tan Kien Eng, CEO of Publicis One Malaysia and Annette Male, Digitas APAC CEO.
Male said the new Malaysia operations are “a great opportunity” for Digitas that will “provide the most effective solutions for our clients in Malaysia”.