Faaez Samadi
Sep 6, 2018

Digitas launches in Malaysia

Randolph Tan will lead the new team.

The Digitas Malaysia team
The Digitas Malaysia team

Publicis One today announced that the Publicis Groupe network has launched digital agency Digitas in Malaysia.

Based in Kuala Lumpur, Digitas Malaysia has a 20-strong team that will advise Malaysian brands on all aspects of digital marketing, including data, creative, strategy, media and technology. The new unit will be led by Randolph Tan, Publicis One growth officer in charge of Digitas Malaysia, who has more than a decade of industry and technology experience.

As well as serving clients across the Publicis One Malaysia network, Digitas will work for existing agency clients including Samsung, Nestle, Telekom Malaysia, Mini Cooper, TM One and Universiti Tenaga Nasional.

Tan will report into Tan Kien Eng, CEO of Publicis One Malaysia and Annette Male, Digitas APAC CEO.

Male said the new Malaysia operations are “a great opportunity” for Digitas that will “provide the most effective solutions for our clients in Malaysia”.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Creative Minds: Charlene Chua on architecture, ...

From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.

2 hours ago

New SkillsFuture campaign encourages Singaporeans ...

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

7 hours ago

Woes for Woolies: Woolworths CEO Brad Banducci ...

Australian supermarket Woolworths found itself in the midst of a reputational blitz this week, as CEO Brad Banducci walked out of a major Australian interview when pressed on unfair pricing tactics, then announced his retirement days after.

7 hours ago

TBWA Thailand appoints Wolf BKK co-founder as group CEO

Effective immediately, Phannika Vongsayan, an Ogilvy and Wolf BKK veteran, will work with the existing executive leadership to drive the transformation of TBWA Thailand.