Reality bites hard in Asia's world city. So erase that thought about shooting Cameron Diaz or Hong Kong babe Rosemary Vandenbrouke in skivvies.
And while you're at it, forget about quaffing a bottle of Moet at lunch with the likes of Oliver Stone or Ridley Scott, while discussing the finer points of cinematography for a 60-second TVC.
It's time to get down and dirty in the real world of adland as the 4As does a bit of rough wooing to draw in fresh creative blood. The association is running a campaign to drum up interest for its second Ad School training programme and inevitably reminds veterans how the industry has moved a million miles on. It uses 'Learn from the masters' as the campaign hook (sorry about that visual image given the rather bloody creative featured) because the programme includes a mentorship element.
Senior creative teams from the 4As agencies, including M&C Saatchi ECD and creative committee vice-chairman Tan Khiang, provide participants with valuable hands-on experience. The mentors, who also include film and production directors, will share ideas, critique and help students develop their creative briefs.
Interested in taking your first step towards a fulfilling creative career?
Then check out the 4As' website www.aaaa.com.hk. The closing date is January 30.
Clearly, we all know the dicey situations that can erupt without the benefit of hands-on mentoring though Diary would imagine that agency folks hardly live their life on the knife's edge as the bungling barber or hapless tailor pictured in the campaign.
Then again, what's that about demanding clients and unrealistic deadlines in the harried world of advertising.
Well, it's 2004 after all.
