Procter & Gamble: what does that name say to you? A mammoth
organisation, ruthless in its business efficiency, admired the world
over for its peerless branding expertise - but also conservative, even
staid.
You'd certainly expect the behaviour of the company's senior staff to be
calm and restrained at all times, and possibly for them to have trouble
relaxing at social events, particularly in front of business
associates.
And it's good to see P&G regional directors Chris Foster and Jane Quelch
(left and centre) living up to the FMCG giant's sober reputation at a
recent regional P&G conference organised by agency Saatchi & Saatchi,
with the slightly bizarre theme of "orbiting the giant hairball". And,
while we're on the subject, it's equally reassuring to see the agency's
regional strategic planner Danny Logue (right) behaving in such an
appropriately formal and business-like manner in front of his
clients.
It's also worth noting that Logue has far more convincing comedy breasts
than Foster, which clearly should have been donated to his client -
agencies deflecting glory away from their clients again, perhaps. Or
maybe it was just a case of Logue being too scared to give them to
Foster, given the rather alarming item dangling from his shorts.
