The controversy erupted some weeks back, when Texon issued a news release announcing the launch of the Philips campaign. The release stated that the creative idea for the series of print ads originated from Carat.
The problem as it turned out was one of terminology, sources told Diary.
Carat was claiming the creative high ground because it had chosen the medium.
D'Arcy, on the other hand, was talking about the design, the layout and the message.
Texon, meanwhile, was caught between the battling pair.
And to think that a shooting war erupted over something this small.
But what did Philips think about the altercation? "No, we determine the creative strategy,
our source quoted Philips as saying.
Well, it looks like it's back to square one.
