Just look at the cover of D'Arcy's Creative Uprising magazine, which was being circulated last week at the Cannes International Advertising Festival.
The annual mag is one of the ways the agency pushes the boundaries of creative excellence, and its mission is to look beyond advertising to creativity in all its forms and thoughtfully examine the forces that shape it.
The theme was The Naked Age and D'Arcy had this to say: "In a post dotcom, mid-recession, post 9/11 era, there is a feeling of vulnerability as society's certainties and armour are peeled away.
"As the exaggerations of recent decades seem increasingly shallow and inconsequential, the naked idea has taken on even greater relevance."
That sounds about right. The 1980s was the era of greed, which lost its wind in the early 1990s, only to return with a terrible vengeance during the dotcom boom just a few years back. But the cyber bubble turned out to be just as virtual as the junk bonds of a decade ago and so lots of people lost lots money once again.
Diary reckons the person on the cover represents an artist's impression of the collective rage of all the people who lost out big time over the past decade. The advice: make sure you understand this person for he is highly-educated, extremely cynical and a bad sport.
