David Blecken
Oct 2, 2018

Dentsu looks to cultivate sports startups with international programme

Sports Tech Tokyo offers investment and mentorship to innovative companies in the fast-growing sports industry.

The construction site of the New National Stadium in Tokyo. Photo: Shutterstock
The construction site of the New National Stadium in Tokyo. Photo: Shutterstock

Dentsu has tied up with Scrum Ventures, a US venture-capital company, to promote the development of sports-based startups in Japan and internationally.

The agreement will see the two companies stage Sports Tech Tokyo, a programme that invites startups from around the world to pitch their ideas to investors, in Japan and the US next year. The application period lasts until 7 January.

A spokesperson for Dentsu said they hoped to attract startups supporting athletes' performance, the stadium experience and fan engagement. The spokesperson added that Dentsu was interested in in-stadium technologies "which lead to business development, rather than focusing on those for advertisements".

Dentsu said the initiative was designed to “provide opportunities to companies in need of open innovation”. Selected startups will receive mentoring over the course of the year-long programme, and will gain exposure to professional sportspeople and other specialists via a Sports Advisory Board.

Dentsu is inviting companies with an interest in innovation in the sports sector to join the initiative as partners. Dentsu noted that the Japanese government aims to expand the sports market from around 5.5 trillion yen (US$48.2 billion) to 15.2 trillion yen (US$133.4 billion) by 2025.

Source:
Campaign Japan

Related Articles

Just Published

2 hours ago

Creative Minds: Charlene Chua on architecture, ...

From once being suspended at school to traveling the world for inspiration, Charlene Chua's "fairytale start" as a creative has turned into a lifelong pursuit for growth, underscored by fantasy and passion.

3 hours ago

New SkillsFuture campaign encourages Singaporeans ...

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

8 hours ago

Woes for Woolies: Woolworths CEO Brad Banducci ...

Australian supermarket Woolworths found itself in the midst of a reputational blitz this week, as CEO Brad Banducci walked out of a major Australian interview when pressed on unfair pricing tactics, then announced his retirement days after.

8 hours ago

TBWA Thailand appoints Wolf BKK co-founder as group CEO

Effective immediately, Phannika Vongsayan, an Ogilvy and Wolf BKK veteran, will work with the existing executive leadership to drive the transformation of TBWA Thailand.