David Blecken
Oct 2, 2018

Dentsu looks to cultivate sports startups with international programme

Sports Tech Tokyo offers investment and mentorship to innovative companies in the fast-growing sports industry.

The construction site of the New National Stadium in Tokyo. Photo: Shutterstock

Dentsu has tied up with Scrum Ventures, a US venture-capital company, to promote the development of sports-based startups in Japan and internationally.

The agreement will see the two companies stage Sports Tech Tokyo, a programme that invites startups from around the world to pitch their ideas to investors, in Japan and the US next year. The application period lasts until 7 January.

A spokesperson for Dentsu said they hoped to attract...

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