Dentsu allies with consultancy CSR Asia

HONG KONG - Dentsu has formed a business alliance with consultancy firm CSR Asia to meet the needs of Japanese companies looking to expand in the region.

Dentsu and CSR Asia ally to advise Japanese businesses across Asia

Headquartered in Hong Kong, CSR Asia also has offices in Japan, Bangkok, Singapore, Beijing, Guangzhou, Kuala Lumpur, Sydney and Edinburgh. 

According to Dentsu, the group has been providing client companies in Japan with CSR consultancy services, including proposals for the implementation of CSR activities. However, as Japanese companies expand into Asia, the need for country-specific services has led Dentsu to form this alliance. 
 
Via this agreement, the Japanese giant will "further develop its CSR consultancy 
services and training programs so that they can also be used in Asia".
 
Dentsu will also have the exclusive right to promote and sell memberships for the CSR Asia Strategy Partner Programme—a membership programme that provides support for companies and organisations seeking to enhance their CSR activities.