Staff Writer
Sep 16, 2016

Dentsu Aegis and MassiveMusic return with Neo Godai at Spikes Asia

Rooftop party during Spikes Asia festival to feature innovative technology and music

Dentsu Aegis Network 2015 Spikes party
Dentsu Aegis Network 2015 Spikes party

SINGAPORE – Dentsu Aegis Network will be hosting an exclusive party called Neo Godai on 22 September for the third year running during Spikes Asia.

The party will endeavour to bring music, people and technology together under one roof to celebrate another year in this rapidly changing industry.

Dick van Motman, CEO Dentsu Aegis Network Southeast Asia said the industry is moving fast, and there’s no doubt the digital economy is driving a lot of innovation and change in the world.

“We wanted to produce an event to mirror this, where people, technology and music meet to create a memorable experience,” he added.

‘Godai’ is the Japanese term for the five great elements – Earth, Water, Fire, Wind and Void. ‘Neo Godai’ refers to the new elements used to innovate and shape the world for the future.

The use of innovative technology during Neo Godai will bring these elements together for 500 of the industry’s top movers and shakers with a 3D interactive ceiling dominating the vast open-air terrace at the Fullerton Waterboathouse.

The event is co-produced by MassiveMusic, known for their annual party at Cannes Lions, will include DJs from Amsterdam. Asahi Breweries of Japan will support the event by providing drinks.

Hans Brouwer, founding partner at Massive Music said partnering with Dentsu Aegis Network again is a great way for the music agency to continue transforming the way people connect with brands in Asia.

“It gives us the opportunity to create a great event experience for those in our industry, in the world’s most exciting region, and one where we are growing significantly,” he added.

The agency network is inviting people from the industry to request attendance and all invitees are expected to register to secure a place.

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