According to a Reebok spokeswoman, the selection process was not competitive and was held out of Reebok’s head office in Boston, Massachusetts.
DDB’s appointment ousted Reebok’s worldwide creative agency of record of five years, McGarry Bowen.
DDB’s appointment ousted Reebok’s worldwide creative agency of record of five years, McGarry Bowen.
Although a timeline for the account has not been released, the spokeswoman added: “It's our intention that this is a long-term partnership.”
