The agency has been appointed to develop a creative brand image campaign following a competitive bid against eight other companies, predominantly local agencies.
The campaign, which aims to promote and increase the COC's brand awareness, will involve the production and national broadcast of a TVC. This is the first branding campaign in the history of the COC which was founded in October 1910 and endorsed by the International Olympic Committee in 1922.
The COC is the sole representative of the Olympic council in China and has promoted a wide range of Olympic projects, both within China and overseas. It is responsible for organisation and administration of the Chinese Olympic team, including nurtuting and developing the careers of China's successful athletes.
"It's a huge honour for us to win this prestigious project and work directly with the COC," said Richard Tan, managing director of DDB Guoan. "We are delighted to play a pivotal role in shaping their brand image and creating greater national awareness."
In November, the Chinese Government launched a global advertising campaign designed to boost the reputation of Chinese-made products in overseas markets. Click here to watch the ad.
