The media review is in line with David Jones’ plans to maintain its marketing spend, with greater focus on digital as well, as the local economy and consumer spending is set to improve in the coming months.
Latest financial figures have shown that the department store chain’s second-half earnings were up 12 per cent while net income rose to A$65.4 million ($57 million) in the six months ended 25 July.
Latest financial figures have shown that the department store chain’s second-half earnings were up 12 per cent while net income rose to A$65.4 million ($57 million) in the six months ended 25 July.
OMD, Mitchell & Partners and Universal McCann are currently involved in rival department store chain Myer’s media review as well, which was called in early August.
Universal McCann is the incumbent media agency for Myer.
According to local reports, Universal McCann has yet to respond to David Jones' invite. Its media review is expected to run for the next two months.
MediaCom has held David Jones’ media business since 1999. The company’s creative account, held by Saatchi & Saatchi, is not affected in this review.
