Criteo announced a partnership with Vietnam travel startup Tugo and five airlines—Vietnam Airlines, Air China, Singapore Airlines, Brunei Airlines and Qatar Airways—to create a "seamless purchase experience" for premium tour programmes and meet growing demand for premium tours.
Under the one-year partnership, Criteo will provide retargeting solutions that enable Tugo to reach target customers and promote premium tours with flights from the partner airlines.
Nguyen Minh Bao, founder and CEO, Tugo:
Over the past few years, we have been seeing stronger consumer demand for premium travel services. With this partnership, we hope to provide premium travel experiences that satisfy the needs of the modern Vietnamese traveller—collaborating with major national airlines in the Asia-Pacific region for high-quality transportation.
Alban Villani, managing director, SEA-Pacific, Criteo:
We encourage travel operators to join us in adopting new technologies and digital solutions to better reach and engage end users. We look forward to fostering collaboration between tour operators and airlines and accelerating the growth of the Vietnamese travel industry with Criteo’s multiple technology solutions powered by its AI Engine.
| This article is filed under Tech Talk: A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms. |
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