CREATIVE SELECTION: M&C rolls out new BA campaign

<p>Following the recent "Flat Bed" launch for British Airways, M&C </p><p>Saatchi has created a new campaign which heralds the launch of BA's new, </p><p>enhanced economy cabin - World Traveller Plus. </p><p><BR><BR> </p><p>Targeted at business travellers who travel in economy class, the </p><p>campaign has seven executions in English and Chinese. They include 'BA </p><p>enters the Space Programme' which focuses on the cabin which offers </p><p>travellers 20 per cent more personal space; 'Spreadseats' which </p><p>highlights in-seat power for lap-tops; and 'Row Row Row Row Row' which </p><p>emphasises the privacy of the new cabin, which has only five rows. </p><p><BR><BR> </p>

by | 11/24/2000

Following the recent "Flat Bed" launch for British Airways, M&C

Saatchi has created a new campaign which heralds the launch of BA's new,

enhanced economy cabin - World Traveller Plus.

Targeted at business travellers who travel in economy class, the

campaign has seven executions in English and Chinese. They include 'BA

enters the Space Programme' which focuses on the cabin which offers

travellers 20 per cent more personal space; 'Spreadseats' which

highlights in-seat power for lap-tops; and 'Row Row Row Row Row' which

emphasises the privacy of the new cabin, which has only five rows.