Creative agencies await pitch result for AB InBev's Sedrin Beer

CHINA - AB InBev has held a creative pitch for its Sedrin Beer brand in China, in which incumbent agency JWT, plus The Gate, Y&R and Bravo participated.

by Benjamin Li | 10/31/2013

R3 is the consultant monitoring the pitch, and the decision is expected in three weeks.

Campaign Asia-Pacific reported in September that Starcom won the AB InBev media planning and buying duties in China after a recent review that included the incumbent agency MediaCom.

| r3

Related Articles

China influencer costs becoming harder to track as market grows

By Minnie Wang

Brokers still embedded in China’s media market despite raids and court cases

By Minnie Wang

Malaysia tightens media pitch rules: MSA draws a line on IP, scope abuse and pitch fatigue

By Nikita Mishra

Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'

By Eszter Gurbicz

'The holding company model has been broken for a long time': MediaSense CEO

By Rahat Kapur

MediaSense buys R3 as it eyes global client opportunities in creative

By Gideon Spanier

80% of brands worried about agency use of gen AI, WFA survey finds

By Alessandra Scotto di Santolo

China's marketers work with average of over 12 agencies for competitive edge

By Nikita Mishra

How to optimise your investments in Asia’s complex influencer ecosystem

By Shu Fen Goh

L'Oreal launches media review in Indonesia

By Shawn Lim