Q: What is the significance of a click-through rate?
A: A click-through rate can be defined as a method of measuring the
percentage of users who choose to click on an ad banner they have seen
on a website.
By dividing the total number of clicks on a banner by the total number
of impressions, the resulting percentage gives an advertiser a sense of
how much interactivity their banner generated with the user.
The higher the percentage, the more users are coming to the advertiser's
website as a direct result of having seen and clicked on the ad
banner.
Industry average is about a 0.5% click through.
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