Patterned after reality TV shows, the first stage of the competition requires participants to submit three stills: a panorama, a landscape and one that captures the essence of the Club Med’s tagline, “Where happiness means the world”.
At the end of the first stage, ten finalists will be selected to participate in a 5-day photography challenge, which will take place at the Club Med Bali resort in Nusa Dua, Indonesia. A television crew will follow the contestants during their stay. The Grand Prize winner will walk away with a US$10,000 paid assignment contract.
Entries can be submitted via the contest hosted on Eyeka, a community network that connects brands/advertisers with more than 50,000 creative talents worldwide to run successful online participative campaign.
Olivier Horps, Club Med’s vice-president of Marketing, Asia-Pacific, said, “We hope that by showcasing Bali as a destination, we spread some glimpses of its beauty and splendor that will perhaps trigger a desire to visit these dream places in reality.”
The contest is now opened to all Asia Pacific residents aged 18 years and above, and closes on 8 May 2009.
