SINGAPORE – Chris Reed has left Partnership Marketing to take on a chief marketing officer role at mobile solutions firm Cellcity.
Reed was with Partnership Marketing for just over two years in the role of regional partnerships director, Asia-Pacific.
On his Linkedin profile page, Reed said the mobile solutions and technology platforms industry has “incredible potential”, pointing to predictions that there will be more than 480 million payment-enbaled phones by 2014.
Reed has more than 25 years of senior commercial marketing experience, both client and agency side, and has worked in Asia-Pacific, Australia and the UK.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.
.png&h=268&w=401&q=100&v=20250320&c=1)
As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
