Home to approximately 3.5 million people, the city-state has the largest foreign currency reserve per capita in the world with an exceptionally high quality of life. Singapore attracts some of the brightest minds globally, making it a strategically critical market for banks, advisory and trading firms as well as fund managers.
However, in this brand-conscious market, reputation and brand experience are arguably among the most valuable assets a company has. So how do you build...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events