Lauren Goble
Jun 23, 2014

Building brands in Singapore: A B2B communicators’ perspective

Building a strong and unique brand in Singapore has never been as important as it is today for institutional B2B companies. The country is a booming financial hub and a formidable rival to Hong Kong’s investment nucleus.

Lauren Goble

Home to approximately 3.5 million people, the city-state has the largest foreign currency reserve per capita in the world with an exceptionally high quality of life. Singapore attracts some of the brightest minds globally, making it a strategically critical market for banks, advisory and trading firms as well as fund managers.

However, in this brand-conscious market, reputation and brand experience are arguably among the most valuable assets a company has. So how do you build...

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