In a market where Chinese herbal drinks are normally brewed in a laborious process, Fountain is positioning Sensa Cool as a convenient choice.
Cape Advertising handled packaging and design for the brand's launch.
"The drink is contained in individual satchets - four to a box - as the aim is to provide consumers with a relatively convenient way to consume Sensa Cool, said Edmong Yung, group creative director of Cape Advertising Asia-Pacific.
Cape executed the packaging assignment for the Singapore-based marketer, which launched the brand through its Hong Kong distributor Getz Bros.
Getz marketing and sales manager Olivia Wong said the brand needed to present a modern and scientific image to attract its teen target.
