With a focus on promoting the Outdoor Professional Washer-Dryer, the campaign utilises animation and humour to drive awareness of the first product capable of washing and drying waterproof Gore-Tex clothing in the China market. It features original animated characters that make a mess in the evil world of outdoor.
The campaign further highlights just how dangerous people’s everyday land of dirt, rain and mud can be, thus enhancing the need for the Bosch product.
The TVC is currently running on CCTV6 and throughout office building LCDs, while print ads are placed in Rali Home Decoration, 1626 and Outdoor magazines. Billboards and bus shelters also feature the ads on streets throughout the country.
Interone China picked up the account for Bosch Home Appliances back in 2009. Earlier this year, it was also awarded the digital duties for all Bosch Home Appliance products.
Credits
Executive creative director Georg Warga
Creative director Kathrin Guethoff
Copywriters Michael Chen, Kane Kwan
Account director Catherine Zhu
Production house: Weareflink (based in Munich)
