Body Shop/NatGeo launch joint initiative
<p>The Body Shop and National Geographic Channel Asia have jointly
</p><p>launched a regional public service campaign to raise environmental
</p><p>awareness.
</p><p><BR><BR>
</p><p>Targeting young people in Singapore, Malaysia, Indonesia, Thailand and
</p><p>Taiwan, the campaign is entitled "Save Our World - You Can Make A
</p><p>Difference" and will run for up to two months.
</p><p><BR><BR>
</p><p>Aiming to drive public action to reduce, reuse and recycle (the 3Rs),
</p><p>the campaign integrates individual pledges, recycling initiatives,
</p><p>educational workshops and media promotions.
</p><p><BR><BR>
</p><p>National Geographic Channel Asia pulled in Singapore-based educational
</p><p>portal IQmind.com to extend the conservation initiatives through
</p><p>cyberspace to students, parents and teachers.
</p><p><BR><BR>
</p><p>The Body Shop will be displaying the campaign posters, leaflets and
</p><p>pledges in its 133 store outlets located in Singapore, Malaysia,
</p><p>Indonesia, Thailand and Taiwan.
</p><p><BR><BR>
</p><p>"We are co-operating on a special plant-a-pledge exercise at the Body
</p><p>Shop's outlets, where individuals can make a personal pledge to practice
</p><p>the 3Rs and then plant their pledges in National Geographic
</p><p>Channel-branded planter boxes," said The Body Shop regional public
</p><p>affairs manager Grace Chang.
</p><p><BR><BR>
</p><p>Prizes will be granted for the best pledges.
</p><p><BR><BR>
</p><p>National Geographic Channel is also airing a 30-second public message
</p><p>jointly presented by the network and The Body Shop.
</p><p><BR><BR>
</p><p>"This project is enabling National Geographic Channel and the Body Shop
</p><p>to leverage on each others' brand values as well as resources," said Ms
</p><p>Deborah Armstrong, National Geographic sales and marketing VP.
</p><p><BR><BR>
</p><p>National Geographic is utilising its networks into schools, educational
</p><p>and environmental bodies to promote the 3Rs through recycling projects
</p><p>and individual pledges.
</p><p><BR><BR>
</p><p>In addition, a special workshop session will feature 17-year-old Mia
</p><p>Schmallenbach, a resident of Indonesia, who authored a book named 101
</p><p>Ideas to Save Our World - Starting At Home.
</p><p><BR><BR>
</p>
by
|
04/28/2000
The Body Shop and National Geographic Channel Asia have jointly
launched a regional public service campaign to raise environmental
awareness.
Targeting young people in Singapore, Malaysia, Indonesia, Thailand and
Taiwan, the campaign is entitled "Save Our World - You Can Make A
Difference" and will run for up to two months.
Aiming to drive public action to reduce, reuse and recycle (the 3Rs),
the campaign integrates individual pledges, recycling initiatives,
educational workshops and media promotions.
National Geographic Channel Asia pulled in Singapore-based educational
portal IQmind.com to extend the conservation initiatives through
cyberspace to students, parents and teachers.
The Body Shop will be displaying the campaign posters, leaflets and
pledges in its 133 store outlets located in Singapore, Malaysia,
Indonesia, Thailand and Taiwan.
"We are co-operating on a special plant-a-pledge exercise at the Body
Shop's outlets, where individuals can make a personal pledge to practice
the 3Rs and then plant their pledges in National Geographic
Channel-branded planter boxes," said The Body Shop regional public
affairs manager Grace Chang.
Prizes will be granted for the best pledges.
National Geographic Channel is also airing a 30-second public message
jointly presented by the network and The Body Shop.
"This project is enabling National Geographic Channel and the Body Shop
to leverage on each others' brand values as well as resources," said Ms
Deborah Armstrong, National Geographic sales and marketing VP.
National Geographic is utilising its networks into schools, educational
and environmental bodies to promote the 3Rs through recycling projects
and individual pledges.
In addition, a special workshop session will feature 17-year-old Mia
Schmallenbach, a resident of Indonesia, who authored a book named 101
Ideas to Save Our World - Starting At Home.
