Staff Reporters
Jul 11, 2012

BlueCurrent opens for business in mainland China

BEIJING – PR agency BlueCurrent has expanded its presence in Greater China with the launch of an office in Beijing.

Fu has 16 years' experience in PR at multinational companies and agencies
Fu has 16 years' experience in PR at multinational companies and agencies

The move marks the formal entry of the agency into mainland China. The market has until now been serviced from Hong Kong, where the network opened an office last year.

BlueCurrent Beijing will be led by Angela Fu (pictured) as vice-president. Fu has 16 years’ experience in the PR industry. The agency will offer a combination of search and social media strategy with traditional communications.

According to a statement from the company, services will include brand communications, crisis management, consumer marketing via web-based channels, SEO, media relations, content creation and distribution, influencer identification and tracking and community management.

A subsidiary of Fleishman-Hillard, BlueCurrent opened its first Asian office in Tokyo in 2006. Lynne Anne Davis, Fleishman-Hillard’s resgional president, said the agency would focus on helping companies “execute integrated strategies to get real business results”.

Campaign China

Related Articles

Just Published

5 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.

5 hours ago

Pizza Hut becomes ‘official sponsor of dominoes’

The campaign was created by Iris Worldwide.

5 hours ago

Tim Irwin steps down as EssenceMediacom EMEA chief ...

Irwin will depart at the end of the summer, when he will move away from a full-time career.