BBH has launched a humorous TV and press campaign to promote
Optimix, a new unit trust fund run by Singapore's Overseas Union Bank
and ING Barings.
Steve Elrick, BBH CD, said the client wanted edgy creative work to break
through the clutter of financial ads. Each ad starts with the line:
"Some things are best left to the experts" followed by images portraying
farcical situations: a man performing surgery on himself, a husband
acting as mid-wife and a woman using a drill to pierce her ear etc,
sending the message that people should use a credible financial advisor
like Optimix.
