Ibuprofen Dolan is a new generation of children's fever medicine from Pedriatica, the pedriatics specialist division of United Laboratories.
Unilab ranks among the leading pharmaceutical companies in the Philippines and one of the largest national advertisers in the country.
"We are thrilled to be working with Unilab on a brand as important as Dolan," said Francine Kahn Gonzalez, general manager at BBDO Guerrero Proximity Philippines. "We have a big brand idea that is aimed at strengthening Dolan's position against competing brands in this very demanding category."
