Benjamin Li
Feb 8, 2012

BBDO elevates Catibog and Tsang to oversee HK and Guangzhou operations

HONG KONG - BBDO has expanded the roles of two Guangzhou executives, JC Catibog, managing director, and Arthur Tsang, executive creative director, and will rechristen its Hong Kong and Guangzhou offices as BBDO South China following the departure of long-serving veteran Rick Doerr.

Arthur Tsang (L) and JC Catibog (R) are now overseeing both BBDO GZ and HK offices
Arthur Tsang (L) and JC Catibog (R) are now overseeing both BBDO GZ and HK offices

Doerr, managing director of both offices as well as regional business development director, was with BBDO for 12 years, including six years in Asia, before resigning on 28 January to return to New York for family reasons.

Carol Potter, president and chief executive officer of BBDO Greater China, said that the two offices will be known as BBDO South China effective this month, and the promotion of Catibog and Tsang recognises their 'tremendous' performance at the Guangzhou office. The move also capitalises on their extensive P&G experience, as both men worked on that FMCG account earlier in their careers with Saatchi & Saatchi.

At BBDO the pair has been responsible for the agency’s recent high-profile Wrigley’s Extra campaign, ‘Extra Flavours of Life’, and will now lead the key accounts in the Hong Kong office including Wrigley, P&G, Fedex, Hyatt Hotels, Mars, Johnson & Johnsons, and Pepsi.

Catibog joined BBDO Guangzhou as a regional planning director after a successful career working with P&G, before become managing director of the office at the beginning of 2011. Tsang joined soon after in March 2010, arriving as an award-winning creative director from Ogilvy & Mather.

“Under JC and Arthur’s leadership, BBDO Guangzhou has enjoyed considerable success, growing in size and creating some of the most talked about advertising in China,” Potter said. “I would like to extend my heartfelt thanks to Rick for his hard work and commitment in the role, and we shall all miss him.”    

Chris Thomas, chairman and CEO of BBDO Asia, Middle East and Africa added, “Having one strong leadership team across these two offices makes sense, creating greater synergy between Southern China and Hong Kong and allowing us to better serve our clients in this region."

Last December BBDO threw a big bash at Shanghai's Park Hyatt Hotel to celebrate its 20-year anniversary in China.

Campaign China

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