British Airways will target customers via the network in Singapore, Hong Kong and China, and DGM’s office in Sydney will manage British Airways in Australia and New Zealand.
Launched in June, DGM’s affiliate network was set up to increase web traffic on brands‚ sites by linking online publishers with brands and is based on a cost-per-action (CPA) payment model.
Launched in June, DGM’s affiliate network was set up to increase web traffic on brands‚ sites by linking online publishers with brands and is based on a cost-per-action (CPA) payment model.
“I’m excited at the phenomenal growth of affiliate marketing in the region and looking forward to promoting this world-class brand,” said DGM’s director Southeast Asia and Hong Kong James Hawkins. “There is massive potential for this in Southeast Asia, where the concept is still very new.”
DGM has also incorporated additional talent to its search team to handle its network’s growth.
DGM Search has enlisted Angeline Harjono, previously from Web Stores America, Frank Nguyen from Marcus Evans and Alvin Tan from GroupM to its 12-person Singaporean team. They are charged with overseeing DGM’s Southeast Asia and Hong Kong business.
