Alibaba still tops, but watch Pinduoduo and other Chinese online retailers: eMarketer

Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.

Pinduoduo was launched by former Google engineer Colin Huang in 2015

eMarketer has released its rankings for Chinese ecommerce platforms where, as expected, has Alibaba taking the top spot with a 58.2% share this year. Its closest competitor JD.com trails behind at a 16.3% share but the report emphasises that the Chinese ecommerce scene has become more dynamic in recent years with the emergence of several new players.

Most notably, specialist sites such as electronics retailer Suning and branded fashion retailer Vipshop, or vip.com are...

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