Nick Withycombe
Jun 26, 2018

It’s not ‘Tmall vs JD’ in China: Two other apps are taking over

Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.

Secoo's experience centre in Shanghai

It’s understandable if you’re outside of China trying to learn about ecommerce here, and you think the quest for success is between the go-to platforms Tmall and JD.

These two platforms are often mentioned by certain media outlets churning out quick articles. As is usually the case, the reality here in China is far from the online portrayal of it. Speaking to a variety of experts in China, it becomes clear to me...

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