|
Rank 2010/09 |
Agency group | 2010 Full year estimate (US$m) |
Change vs 2009 (constant currency) |
Change vs 2002 (US$) |
| 1/1 | Dentsu | 3,462 | 8% | 34% |
| 2/2 | WPP | 2,390 | 6% | 215% |
| 3/3 | Hakuhodo | 1,671 | 3% | 53% |
| 4/4 | Omnicom | 893 | 6% | 79% |
| 5/5 | Publicis | 769 | 7% | 165% |
| 6/6 | Interpublic | 571 | 1% | 46% |
| 7/8 | Cheil | 501 | 21% | 39% |
| 8/7 | Asatsu-DK | 472 | -3% | 18% |
| 9/9 | Photon | 374 | -14% | 1,769% |
| 10/10 | Aegis | 363 | 8% | 323% |
| 11/12 | STW | 291 | 13% | 299% |
| 12/13 | Havas | 88 | 3% | -10% |
| 13/14 | M&C Saatchi | 64 | 11% | NA |
| 14/15 | Sapient Nitro | 52 | 16% | NA |
| 15/16 | BBH | 40 | 14% | NA |
| 16/17 | W&K | 38 | 19% | NA |
| 17/18 | CMG | 30 | 20% | NA |
| 18/19 | ICLP | 28 | 12% | NA |
| 19/NA | Next Fifteen | 25 | 15% | NA |
NOTE: All FY2010 data is based on 133% of Q3 reported revenues or 200% of Q2 revenue, depending on data availability; Japanese agencies are based on Calendar 2010; Australian agencies are based on their FY09. For private companies, revenue is R3 estimate. All rates have been converted to US$ based on Dec 16th, 2010 forex rate. Change vs 2009 is shown in local currency of each individual holding company.
This table was originally published in the February 2010 issue of Campaign Asia-Pacific.
