Staff Reporters
Dec 11, 2008

Agency of the Year Awards 2008

SINGAPORE - BBDO/Proximity has been named Creative Agency of the Year.

Agency of the Year Awards 2008

The award, presented by Media at a ceremony in Singapore last night, recognised its achievement in forging a cohesive network of agencies. The agency’s highlights include scooping the regional Guinness account.

Media Agency of the Year went to OMD Asia-Pacific, which posted new business growth of 34 per cent and a client retention rate of 98 per cent, winning a clutch of awards in the process.

Network of the Year went to Ogilvy & Mather, which was awarded six other wins and runners-up in this year’s awards. Digital Agency of the Year was awarded to OgilvyOne and Specialist Agency of the Year to McCann Healthcare Worldwide. Independent Agency of the Year went to BBH Asia.

Brand of the Year was awarded to HSBC, which held its own amidst a disintegrating financial world. Client Marketer of the Year went to Li Ning.

Agency Head of the Year (Regional) went to Miles Young of Ogilvy & Mather Asia-Pacific, while the award for National Head went to Marty O’Halloran of DDB Australia and New Zealand.

Creative of the Year was awarded jointly to Andy Blood of TBWA New Zealand and John Merrifield of TBWA/Asia-Pacific.

Visit the Agency of the Year Awards website for further details.
 

Related Articles

Just Published

8 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

8 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

8 hours ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

1 day ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.