Aegis warns of slowdown before year end

GLOBAL - Aegis Group, owner of media agencies Carat and Vizeum and research company Synovate, has warned it expects a "moderation in organic revenue growth" rate in the fourth quarter, despite almost double-digit growth in the last quarter.

Jerry Buhlmann, chief executive of Aegis Group

In an interim statement today, the group said organic group revenue - excluding the effects of currency movements, acquisitions and disposals - jumped by 9.7 per cent in the third quarter and by 5.2 per cent in the first nine months.

Organic revenue growth for Aegis Media, where the media agencies sit alongside Glue Isobar, was up 8.5 per cent in the third quarter, a marked improvement on revenue rises of 3.6 per cent in Q2 and three per cent in Q1.

Total group revenues for the third quarter were up 8.8 per cent on 2009 and up 4.4 per cent during the growth rates varied by market. There was particular robust organic revenue growth from the group's businesses in China, Russia and across Latin America.

At research arm Synovate, revenue growth also improved, with gross organic revenue growth of 11.5 per cent in the third quarter.

Net organic revenue growth was 10.9 per cent in the third quarter, and 5.3 per cent in the year to date.

Jerry Buhlmann, chief executive of Aegis Group, said, "Aegis produced a strong performance in the third quarter of 2010, with continued improvement in organic revenue growth at both Aegis Media and Synovate.

"Although we expect a moderation in organic revenue growth rate in the fourth quarter, our full year guidance for group organic growth is unchanged. We remain on track to deliver 2010 group underlying operating profit in line with current market consensus.

"Short term visibility in a number of key regions remains relatively low, which creates challenges in precisely predicting how the advertising and market research sectors will fare in 2011.

"However, we are seeing increasingly positive signals of confidence from our clients regarding their short term advertising expenditure plans, supporting our cautiously optimistic view of the outlook for next year."

This article was first published on mediaweek.co.uk.