It was also noted was that Yung's endorsement was a key factor in driving recall. "People like Joey Yung and the storyline of the TVC. What's important is that viewers get the message that Coltalin can really help."
Meanwhile, CLP Power entered the chart at fifth place with its recent 'Take an extra step to make a meaningful difference' branding campaign.
This was designed to create an emotional connection between consumers and CLP. The three TV commercials in the series feature staff recounting anecdotes of how they have gone out of their way to serve customers.
Hair and beauty brands retained a strong presence in the chart. October's leading brand, Clairol, remained in the chart but dropped to fourth place, while Vidal Sassoon, Head & Shoulders and Rejoice took 13th, 16th and 17th place respectively.
