Adwatch: Hong Kong - Now Broadband channels success with new sports line-up

The popularity of one of its new channels helped Now Broadband TV create a stir with viewers. PCCW HKT re-entered the latest Hong Kong Adwatch chart with its campaign promoting the launch of new channels - ESPN and Star Sports - on Now Broadband TV. Simon Wat, PCCW account director at ad agency Communion W, said that the three TVCs were rolled out over the month aiming to alert people to the fact that the two sports channels had moved from Cable TV to Now Broadband.