Adidas and the great Chinese football dream

Manchester United's Paul Pogba visited the Great Wall and Guangzhou recently, as one part of a broad, three-year partnership between Adidas and the Chinese education ministry to build grassroots support for football.

Paul Pogba in Guangzhou

Manchester United midfielder Paul Pogba sprinted on the Great Wall recently, and cheekily tagged Usain Bolt on Twitter, also adding the Adidas hashtag heretocreate.

While Pogba’s comment about smashing Bolt’s records was a tease, he was in China as part of a serious effort by the Chinese education ministry and Adidas to instill a football tradition among Chinese schoolchildren in a nation that is more in love with the NBA. Thirty third- and fourth-graders...

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