AdAsia taps Adloox for third-party verification

AdAsia Holdings, the advertising platform belonging to AnyMind Group, announced it will offer advertisers and publishers independent ad verification via Adloox.

The tie-up will provide best-in-class ad-verification for brand safety, fraud and viewability, according to the company.

Access to Adloox is available as of now to customers in AdAsia's 11 Asian markets. Advertisers will find the features through the AdAsia Premium Marketplace, and AdAsia Holdings said it will also use Adloox's brand-safety technology to automatically block advertisements from serving on objectionable content. The AdAsia Premium Marketplace was previously known as the AdAsia Ad Network and AdAsia Video Network. 

Publishers will have access to Adloox tools and insights into inventory viewability and invalid traffic through the AdAsia Digital Platform for Publishers.

“This is in line with our product philosophy for the past two years, to bring greater transparency in advertising through our solutions," Otohiko Kozutsumi, COO and co-founder of AdAsia Holdings and AnyMind Group, said in a media release. "We want to provide further growth for both advertisers and publishers, and ultimately deliver impetus for driving the industry to the next stage, and our partnership with Adloox does just that,” 

The partnership brings increased transparency and actionable insights to the AdAsia Premium Marketplace platform and represent the combination of "two leading advocates committed to eradicating fraudulent and non-viewable online practices", said Romain Bellion, CEO and co-founder of Adloox, which is based in France.