It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
The brand’s global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.
As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.
Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.
The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.
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