yum brands
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Yum Brands, Swatch and Dyson put media duties with GroupM China under review
EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.
Asia-Pacific Power List 2023: Madhav Nayak, Yum! Brands
Nayak leads marketing for the fast food giant across Greater Asia and some two billion in annual sales with a marketing vision that uses creativity to build distinctive brands that make people's lives more enjoyable and less complicated.
Asia-Pacific Power List 2021: Thomas Chen, Yum China
After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.
Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan
Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
Food fight: Mock-meat brands want Asians to rethink what they eat
Impossible Foods and Beyond Meat need to fight the pandemic, a heterogeneous market and price-conscious consumers to make a deeper dent in the region.
How to build a healthy online advertising market: FAME 2013
SHANGHAI - A China-focused panel at the FAME 2013 conference has concluded that to build a healthy online advertising market it's critical and essential to have mutual benefits, education and openness.
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