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'Beauty Bound': YouTube and SK-II get serious about makeup gurus
Nov 9, 2015
David Blecken

'Beauty Bound': YouTube and SK-II get serious about makeup gurus

TOKYO - SK-II and Google's ‘Beauty Bound Asia’, a contest to identify the region’s top YouTube creator in the beauty segment, concluded in Tokyo on Saturday. In the first of a two-parter on beauty-related content creation, we spoke to David Powell, Google’s Tokyo-based director of APAC online partnerships and global communities.

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