Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.
SINGAPORE - The World Federation of Advertisers (WFA) has launched its first Asian office, to be led by director of communications Will Gilroy, who has relocated from Brussels.
Mincing no words, the WFA (World Federation of Advertisers) has issued a statement opposing proposed European Union rules about digital privacy that would “threaten the fundamentals of the internet ecosystem” and “undercut the advertising-funded business model that drives the digital economy as we know it”.
GLOBAL – Some 23 percent of advertisers worked with a single international search specialist agency in 2011, twice the proportion as is 2009, the World Federation of Advertisers has found.
BRUSSELS - The latest research from the World Federation of Advertisers (WFA) has found that media agency remuneration strategies are changing, with most contracts moving away from commission payments. Brands are also increasingly opting for region-wide media agency appointments, rather than single-market pitches.
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