world federation of advertisers

Premium
Brands' integrated briefs on rise but still not enough for agencies
Premium
Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

Premium
Programmatic buying: Clients and agencies locked in war of trust
Premium
Jun 28, 2013

Programmatic buying: Clients and agencies locked in war of trust

While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.

Premium
WFA launches first Asia-Pacific office in Singapore
Premium
Oct 17, 2012

WFA launches first Asia-Pacific office in Singapore

SINGAPORE - The World Federation of Advertisers (WFA) has launched its first Asian office, to be led by director of communications Will Gilroy, who has relocated from Brussels.

Premium
WFA claims EU data-protection proposals threaten digital innovation
Premium
Jan 26, 2012

WFA claims EU data-protection proposals threaten digital innovation

Mincing no words, the WFA (World Federation of Advertisers) has issued a statement opposing proposed European Union rules about digital privacy that would “threaten the fundamentals of the internet ecosystem” and “undercut the advertising-funded business model that drives the digital economy as we know it”.

Premium
Search marketers turning to specialist agencies: WFA
Premium
Jan 16, 2012

Search marketers turning to specialist agencies: WFA

GLOBAL – Some 23 percent of advertisers worked with a single international search specialist agency in 2011, twice the proportion as is 2009, the World Federation of Advertisers has found.

Premium
Advertisers shift away from commissions: WFA
Premium
Sep 30, 2011

Advertisers shift away from commissions: WFA

BRUSSELS - The latest research from the World Federation of Advertisers (WFA) has found that media agency remuneration strategies are changing, with most contracts moving away from commission payments. Brands are also increasingly opting for region-wide media agency appointments, rather than single-market pitches.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins